Summary
Showcasing a Swedish icon, Läkerol. From the comfort of my room.
Client (Concept)
Scope
Läkerol
Motion design
Visual Design
I created a short concept video to showcase Sweden’s most beloved pastille, Läkerol, bringing its refreshing flavors to life in a way that sparks curiosity and leaves viewers wanting more. Since 1909, Läkerol has been a well-known Swedish brand with high recognition and strong emotional bonds tied to its devoted followers. With this project, I wanted to highlight the variety of flavors while putting a special focus on Salt & Licorice.
As a concept piece, the goal was to experiment with creative storytelling inspired by the style of captivating food and lifestyle advertisements on YouTube. With only a limited amount of time, everything from concept development to shooting, editing, and sound design was completed within a single week. The process was both challenging and rewarding, and it pushed me to think differently while staying hands-on throughout production. The end result reflects not only my creative approach but also the value of exploring bold ideas within tight constraints.
Summary
The Läkerol project was a fantastic opportunity to test my skills and push the boundaries of what’s possible with a simple home setup. By creatively using a a backdrop and everyday items, we showcased Sweden’s beloved Läkerol in an engaging video that resonated with audiences and demonstrated the impact of innovative storytelling.